Recently, the China Gold Association and the World Gold Council jointly released the "China Gold Yearbook 2020" and "Global Gold Yearbook 2020". Data show that as of 2019, my country's gold production has ranked first in the world for 13 consecutive years.
Data show that my country's gold production in 2019 was 380.226 tons, a decrease of 20.894 tons compared with 2018, a decrease of 5.21% year-on-year, but my country's gold production continued to rank first in the world, ranking first in the world for 13 consecutive years since 2007.
From the perspective of consumption, my country's gold consumption in 2019 was 1002.78 tons, a decrease of 148.65 tons or 12.91% compared with the same period in 2018. China's gold consumption has ranked first in the world for 7 consecutive years.
"Golden Nine and Silver Ten" domestic gold consumption continues to pick up
If the production and sales of the domestic gold market are booming in 2019, then at the beginning of 2020, affected by factors such as the epidemic situation and changes in international gold prices, the domestic gold market has suffered a significant impact.
According to data from the China Gold Association, since June, my country's gold production and consumption have shown signs of recovery. Now it is the peak gold consumption season of "Golden Nine and Silver Ten". What is the situation of the domestic gold consumption market?
In the largest jewelry city in Henan, the reporter saw that many consumers came to buy gold jewelry, most of which came to see wedding products.
Consumer: I am looking at the three golds of marriage, because we are getting engaged next month and want to choose some jewelry that we like.
Chang Shaorui, manager of a gold store in Zhengzhou: Many young consumer groups mainly want marriage. But for the higher price of gold nowadays, customers are also more inclined to products that weigh less.
The person in charge of the Jewelry City said that since July, their gold consumption has increased significantly, and their sales in July and August have exceeded the same period last year.
Song Kai, Operations Director of a Jewelry City in Henan: Our sales volume in July increased by 11% compared with June, and in August it increased by 36% compared with July. Of our 65 stores, 60% of them
Sales exceeded the same period last year by 20% to 30%.
Seeing the National Day holiday is approaching, in order to cope with the possible consumption peaks, gold merchants in many places in China are actively stocking up.
Song Kai, Operations Director of a Jewelry City in Henan: We require at least 10% to 20% more stocks than the same period last year. With such a stocking level, we have a stocking level of more than 100 kg for gold alone.
Li Yang, the person in charge of a shopping mall in Beijing: We have successively added gold jewelry since mid-to-late August, including gold craft ornaments, and orders for investment gold bars. There are more than 100,000 product categories.
In Beijing, many gold shopping malls have also put a lot of effort into store layout. Wedding products, cultural and creative products, panda gold coins, zodiac ox and other ornaments are placed in a prominent position. Hundreds of thousands of products can meet the needs of different consumers. . In the commodity management center of a gold shopping mall, the reporter saw that many gold jewelry, gold bars and ornaments were being inspected by the staff to ensure that the appearance of the goods was smooth and the manufacturer's trademarks were complete.
Lu Hui, the person in charge of inspection in a shopping mall: We have to conduct one-to-one inspections, weigh each product, and finally conduct a random inspection.
It is understood that in order to promote the further recovery of the gold consumer market, during the 11th November, there will be many preferential activities in the gold consumer market across the country, such as the exchange of old gold jewelry and discounts.
Significant increase in orders from gold production companies
Gold consumption is gradually picking up, and production is slowly returning to life. At the beginning of this year, due to the epidemic and other factors, many domestic gold production companies almost stopped production in the first four months, disrupting their original production plans.
But right now, with the easing of the epidemic and the arrival of the peak gold consumption season, orders from gold production companies have increased significantly.
In the largest gold production base in northern my country, all the staff have resumed work and production, making full preparations before the 11th festival. Wang Yuhang is responsible for the mold-holding process in gold jewelry processing. Now his daily workload has returned to a normal level.
Wang Yuhang, an employee of a gold production company: Now there are quite a lot of orders. A simple jewelry model like this can make about 50 pieces a day. Like this kind of difficult jewelry model, I make about 30 pieces a day.
There are a lot of accessories, but quality inspection before leaving the factory is essential.
Su Jian, a quality inspector at a gold production company: The item I am holding is unqualified, and it is marked with a red pen. Like this kind of silk road critics and rowers, they need to take them back and deal with them later.
Su Jian said that since June, they have started working at 8 o'clock every day, and there are a lot of orders from all over the country.
Jiao Yuran, general manager of a gold production factory: October is also the traditional peak season for our industry. At this time, there will be a peak of marriage and orders are gradually increasing. This is a good trend.
According to data from the China Gold Association, from a national point of view, in early 2020, the entire gold production industry was affected by the new crown pneumonia epidemic, and the cumulative gold output fell sharply from the previous year. However, starting from the second quarter, as the domestic epidemic eased and work resumed With the rapid increase in production rate and the rapid rise in international gold prices, domestic gold production has fully returned to normal. In the second quarter, domestic gold production increased by 5.81% month-on-month.
